INSIGHTS

Not every idea arrives fully formed.

Sometimes it starts with a question. A conversation. Something I notice. A familiar belief that suddenly feels worth challenging.

Insights is where I explore ideas about how we think, work, communicate, lead and grow – and the perspectives that shape the choices we make.

Unlike Norrator, which begins with stories shaped by experience, Insights begins with an idea, a question or an observation.

Sometimes the two meet. An experience can spark an insight. An insight can change the way we understand an experience.

Thoughts on communication, leadership, purpose, professional growth, human behaviour and the everyday choices that shape how we work and live.

Some pieces may offer a practical perspective. Others may challenge a familiar assumption or simply invite you to look at something differently.

You won’t necessarily find definitive answers here.

You might find a better question.

You’ll also find a special series called Economics of Everyday Life.

I used to hate Economics.

During my first year of college, I struggled with all those graphs, curves and diagrams that seemed to have very little to do with real life.

Supply. Demand. Equilibrium. Elasticity.

I understood the words. I just didn’t understand why I was supposed to care.

Over the years, as I was experiencing life, I realised that Economics had been explaining life all along.

Economics isn’t only about money. It’s about choices, resources, value, trade-offs and behaviour. And those things are everywhere in our lives.

This is why I came up with this special series.

Norra Ismail